Buying concert tickets (or any tickets) the lazy way.

Mon, Feb 14, 2011

Games - Entertainment

So I don’t know about you, but I have been to a lot of concerts over the years. A lot. That being said, I don’t necessarily need to see certain artists anymore. If I already have seen them, it was probably when they were in their prime. Nevertheless, if I can find good seats of course I would still be interested in seeing them.

What’s a lazy guy to do?

Many venues (at least here in New York) offer pre-sale seats to certain shows. You don’t have to be some kind of “insider” to gain access to these seats. True, there will be shows that offer tickets to “fan club” members and there is no sense paying for access (unless you really love the band), but there will almost always offer other pre-sale tickets to the public. For example, the Meadowlands in New Jersey ( and Madison Square Garden ( offer “All Access” and “MSG Insider” (respectively). Sign up and make sure you opt in to receive their e-mails. Generally, the e-mail traffic is not overwhelming (and if it gets to be too much, they are pretty good about the whole unsubscribe process). The e-mails will notify you when a show is coming and sometimes provide a password for the pre-sale. You should also check your credit card companies, as American Express and Citibank are forever offering pre-sale seating passwords and links.

Flag the e-mails with your GMail account (c’mon, you have a GMail account, right) or whatever other e-mail software you use and have them dropped into a folder. Check the folder and when you see a show you like, copy the name of the show and the password associated with it. Paste it in a calendar reminder and you are all set.

The morning the tickets are on sale you will receive a reminder. Make sure you are on the site for the tickets at least a couple of minutes before the sale begins. As it draws closer, begin refreshing your screen. Eventually, the page will turn from telling you the seats will be on sale soon to the selection page. Select the pricing level you are interested in and hit submit. I generally choose the higher priced seats because I am going into this with the idea that I am only going to go if the seats are good.

A few weeks ago my fiance and I saw Bryan Adams (laugh if you will but the show was sold out and the performance was great) at the Beacon Theater in NY. Using the method above I was able to get row M, aisle seats (read: great seats) for face value. Ultimately, this is great for setting up really fun future plans. Sometimes the show won’t be for another six months. Put the show in your calendar and you’ll generally forget about it until it’s about two weeks away and you have a nice night already half planned.


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